From the land of fried and frozen food

By Rebecca Wicks

Ventura Breeze, Aug. 11, 2010

My four-year old went to the fair for the first time two years ago. She has been a ride junkie ever since. Last summer she proclaimed she was going to get married at the fair. This year, armed with our pre-purchased ride tickets we headed out to the fair on opening day – because that is what serious fair goers like ourselves do.

We met some friends because while rides are fun, rides with other giggling four-year old girls are just that much more exciting. The girls rode cars, airplanes, helicopters, boats, swings…you get the idea. We snacked on cotton candy and ice cream. We saw animals. We perused exhibits. All in all, the fair did not disappoint.

Here are some of the highlights – in order – according my four-year old.

1. The caterpillar ride was good, but not as fast and missing what she thought should have been a bigger drop than she would have liked.
2. She was ecstatic to learn she was 42 inches (measured officially by the auspicious carnie manning the carousel) clearing her for solo non-adult accompanied missions on rides.
3. She won a panda bear playing a water gun game which she promptly named Pandy.
4. Getting ice cream with mommy. How much did I love that I made the list?
5. The four-day old baby pigs. “Mama, were they born for the fair?”

Now, from a mommy’s perspective here are some highlights and observations.

1. Fair food is a beast of its own. With no place on the U.S.D.A.’s food pyramid, virtually everything at the fair is fried, frozen, yellow or contains more than your daily allowance of sugar. You know it’s bad when the fair Website actually recommends you bring antacids. By the way, fried Twinkies are so yesterday. Go for chocolate dipped bacon instead.
2. All fair rides are designed to make you dizzy and nauseous. They all spin. Some spin in a straightforward manner, for example the carousel, while others are more like poorly weighted tops spinning awkwardly from one side to the other.
3. Carnies are as aggressive as ever. My favorite was the gal trying to convince me that giving my four-year darts to throw wasn’t going to end poorly.
4. If you love rabbits, pigs or cows the fair is the place to go. In their respective areas for example you will see rabbit after rabbit after rabbit in numbers upwards of 100.
5. No one was happier than me when the carnie measured my daughter at 42 inches. That spinning dragon ride looked like bad news to me.

Lastly, here are some tips for a speedier, thriftier trip to the fair with young children.

1. Get there early. This seems like common sense, but there are nearly no lines for rides from 11 a.m. to noon.
2. Don’t park in the fairgrounds parking lot. Not only will you save yourself $10, but the line to get into the parking lot generally stretches down Harbor to C Street and beyond. If you get there early exit Sanjon Rd. head for downtown and look for street parking near Figueroa, Santa Clara and Juniper Streets. Or, avoid the crowds and park at any of the fairground shuttle sites.
3. Consider going on Aug. 12 when a ride wristband costs only $25. With smaller rides averaging $2.50 each, if you go on more than 10 rides (which a four-year old can do in less than an hour) you’ll easily make your money back.
4. Pack a lunch and beverages. Save your money for treats and rides.
5. If your kids are old enough, enjoy the fair during the day, get your hand stamped and come back in the evening for fireworks at 10 p.m.

dan schorr

The news industry lost a great today. Perhaps not as well known as Cronkite or Rathers, but in many ways just as if not more important.

Schorr found his final home with NPR where I always looked forward to his commentary on current events and figures.

(photo via NPR)

the industry nicknamed it "Mel" cute, right?

The Department of Pesticide Regulation (DPR) has proposed to register methyl iodide -- a chemical used mostly in strawberry crops. Virtually all scientists believe the chemical to be in a word: deadly. Laboratory animals exposed to methyl iodide have developed cancer, neurological damage and birth defects.

The State Senate Food and Agriculture Committee is "looking into" the DPR's proposal. Once the approval is given, it is not subject to appeal. The company manufacturing the chemical expects their product to be approved and used on California strawberry crops next April.

The director of DPR has admitted the "material is highly toxic and we need to respect it."

Most farmers currently use methyl bromide, which is destined to be banned by federal regulators by 2015.

There may or may not be a way to stop the "okaying" of this chemical.

Drop an email to your state representatives, senators or to the Governor.

Check here to see who your state representatives are.

Click here to send the Governor an email.

Here is some proposed language to use in your email via Pesticide Action Network (PAN). Don't forget to include your full name and address at the end of the email.

I am emailing you to ask [Assemblymember/ Senator X] to ensure that methyl iodide is not registered for agricultural use in California. .

As a resident of California who lives among agricultural fields, I am extremely concerned about the health and environmental effects of this toxic chemical and believe it is the responsibility of the Senate and DPR to protect me and my family from such poisonous substances. Although I support the decision to phase out methyl bromide, I don’t think replacing one dangerous chemical with another upholds this responsibility in any way, especially when alternatives exist. From farms like Swanton Berry to strawberry giants like Driscoll, farmers know how to grow strawberries and other fruits and vegetables without toxic fumigants.

I am so concerned about methyl iodide because:

» Methyl Iodide is a known carcinogen, a thyroid disrupter, a neurotoxin and may cause miscarriages.

» It is used in laboratories to create cancer cells for scientific research.

» Methyl Iodide will contaminate our groundwater.

Big words, jargon, not just my pet peeve

I was listening to a BP executive talking on the radio about how BP is committed to mitigating the situation in the Gulf and it reminded me of a cardinal rule I used to teach when media training: Use simple layman terms.

As some would say – speak English!

I’m sure this executive is a highly educated individual. And, perhaps in places such as a boardroom or shareholder meeting the use of big words work to impress his audience and maybe even garner him respect, placing him in a superior position in the room.

But, when you’re talking to America – big words make people feel like they are being talked down to.

It reminds Americans that rich, highly-educated people tend to run their lives. Most people don’t run around “mitigating” problems. If you ask a harried mom with multiple kids she “does everything in her power to stop the problem.” If you ask a foreman on a manufacturing line he simply put, “fixes it.”

Straight honest talk is the best way to speak to people – in a crisis situation and not.

Both big words and jargon in the end come off as patronizing.

I spent a fair number of years working in technology (second only the legal industry when it comes to big words and jargon offenders) sifting through terms like core competency, robust solution, platforms, and enterprises. Most of the time what I was writing was meant to be consumed by insiders in the industry like trade media or middle-men who sold to consumer outlets. The terms got used so much they fooled people into thinking they were real words, and meant – well, something real.

In the real world, those types of terms mean very little if anything at all, and generally leave a bad taste in most listener mouths.

So remember spokespeople stay away from big and lots of words as well as jargon.

Keep it simple.

corporate madness

I've lived in a handful of cities in my life, but traveled quite a bit and I've never come across a series of events quite like these.

I think they are fun and in good-spirit which is nice to see. I'm glad this event has seemed to survive so far in our less-than-stellar economy. Hope I just didn't jinx them.

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No stuffiness about these Corporate Games

By Rebecca Wicks

Apr. 21, 2010

Ventura Breeze

This year, more than 66 companies are facing off at the 21^st annual Corporate Games. Put on by the City of Ventura, events range from the traditional softball and 5K run to those sports less covered by ESPN including dominos, Texas Hold’em and Frisbee golf.

According to city event planners the six-week competition which ends May 15 is designed for companies to get outside and to get to know each other.

This year’s games include 29 different sports. Rowing is this year’s demonstration event.

“We had 16 companies compete [in rowing] this year with four other companies on a waiting list,” said Chip Tarleton a supervisor for the City of Ventura. “It will probably be a full event next year.”

Scott Powers, a four-year veteran of the Games will be competing in tennis, badminton and table tennis.

“The games are very well organized by the City and allow for a respectable level of competition without going overboard,” said Powers a budget analyst for the County of Ventura. “The atmosphere created allows for people to partake in a sport that may not be in one’s comfort zone but seems fun and entertaining to try.”

Powers who considers himself a novice at tennis will, in his first match, play one of the finalists who competed in the gold medal match last year.

“I am completely overmatched,” said Powers who was able to keep a sense of humor about the impending match. “The game starts at 8 a.m. and I plan on being home for breakfast that morning.”

The Games opening event reception took place earlier this month at the Spanish Hills Country Club in Camarillo where a mix of sponsors, city officials and some participants mingled.

While sports like basketball, soccer and surfing are all part of the Games, the most popular games may better reflect the prevailing attitude of having fun. According to Tarleton, the most popular sport this year is bowling with 75 teams entered followed by miniature golf where 59 teams are registered. The next three most popular sports: board games including spades, dominos and Texas Hold’em; billiards and finally bocce ball which was last year’s demonstration sport.

Competition is divided into divisions based on the size of each company. After the first week of competition in the Division A category Naval Base Ventura County was in the lead with the County of Ventura in second and Amgen in third. In Division B Nusil Technology edged out Patagonia for the number one spot by one point, with Proctor & Gamble in third.

In Division C Northrop Grumman stood in first place with Dairy Farmers of America and Dako following. In Division D Limoneria was in the lead with Crescendo Interactive in second and Calavo Growers in third.

Tammy Butterworth, a management assistant for the watershed protection district has been competing in volleyball since 2002. She says meeting new people and the memories are both great aspects about the Games.

“My best memory is when our women’s beach volleyball team won first place against the Navy one year,” said Butterworth. “It was a great feeling.”

On Apr. 17 participants joined an Earth day beach cleanup event which also honored Jacob Dole Prosbasco, a former city of Ventura employee who competed in the games and passed away in 2008.

The Games conclude on May 15 with closing ceremonies events at San Buenaventura State Beach. Events for the day include the mandatory tug-of-war contest, live music, a sandcastle contest and award ceremonies.

Ventura Music Festival

Family accessible live music seems to be more and more difficult to find in smaller towns. There is one concert that happens every year as part of the Ventura Music Festival that takes place on the local college's baseball field. I really like that it's something that children of all ages can go to.

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Musicians Bring Classics from Vienna to Ventura

By Rebecca Wicks

Mar. 24, 2010; Ventura Breeze

Vienna may seemingly sit in the shadow of bigger European cities like Paris, London and Rome but when it comes to classical music it holds its rightful place near – if not at – the top. This year the Ventura Music Festival will celebrate music from the humble city of Vienna featuring famous composers such as Mozart, Beethoven, Schubert, Brahms and Strauss.

Cheryl Heitmann, executive director for the festival calls the season’s lineup “incredible and amazing.”

“No one would be disappointed with any concert they chose,” insists Heitmann.

Heitmann believes music is a gift to any community calling it something “good for the soul, especially in these stressful times.”

The festival begins on April 29 with the annual Tea and Trumpets event where music goers are treated to a traditional English tea while being entertained by Festival Brass. The festival continues through May 8 with a concert by pianist Yeol Eum Son.

Two major highlights will include the Grammy-decorated Herbie Hancock who will perform on Ventura College’s athletic field and world-renown violinist Itzhak Perlman.

“Herbie Hancock is simply a legend,” said Heitmann. “The concert at the college is one of the most popular we have each year.”

Heitmann describes the outdoor concert event as family-friendly where even small children can attend.

Perlman, who will perform at the Oxnard Performing Arts Center, the only concert taking place outside Ventura has stirred excitement in the classical community in Ventura.

“He’s hands-down the best violinist alive right now,” said Tiffany Cho, an amateur violinist in Ventura.

“He’s just who he is – the world’s leading violinist,” said Heitmann who notes the venue makes the performance even more special. “You’ll be able to see and hear him well which is sometimes difficult at his often large concerts.”

For one member of the Escher String Quartet it will be a homecoming of sorts. Originally from Thousand Oaks, cellist Andrew Janss is more than excited about the Viennese-themed event.

“When it comes to a Viennese program, your mind goes straight to Schubert,” said Janss whose group will also be playing pieces by Beethoven and Mozart on May 7 at the Community Presbyterian Church in Ventura

The group is named for M.C. Escher the mathematically inspired artist famous for works such as graphically interlocking birds and hands.

“Escher believed art is a series of interconnected pieces,” said Janss. “It’s basically how a string quartet works, separate voices are not interesting, but together the interaction makes it interesting.”

The group, which came together at the Manhattan School of Music has been playing together for five years and has toured around the country and the world.

Janss and the Escher Group will likely draw a large crowd in Ventura with many members and followers of the New West Symphony, the Thousand Oaks-based group Janss started with in attendance.

“The Escher Group has a wonderful career,” said Heitmann. “We are more than excited to have them.”

Heitmann who has been the executive director of the Ventura Music Festival for four years expresses as much excitement if not more when talking about the group’s youth outreach programs.

“These days, there are so many budgets being cut especially arts programs,” said Heitmann. “Anything we can do to increase music’s presence we see as a win.”

The group’s programs reach elementary through high school students and include general exposure to instruments all the way through sponsored competitions.

Other groups performing at this year’s festival include Grammy-award winning guitarist Sharon Isbin, the Celefax Reed Quintet from the Netherlands and the Rising Stars who will perform with the Thousand Oaks Philharmonic.

art dreams

I love that Spring seems to usher in traveling art exhibits in Southern California. I've done a pretty good circuit over the past month or so -- saw the Renoir sketches at the Getty -- also saw this and this.

I really enjoy (nerdy writer alert) reading the short texts that go along with each exhibit. They are so compact, yet relay so much. It got me thinking, what a very specific copywriting skill to have.

I would love that job. While I'm by no means an expert in art, I think it would be beyond interesting to listen to experts wax on about a painting and an artist and then take all that information and pack it into two or three really great sentences.

One my favorite Renoirs is pictured above right. I always thought this was such a sweet picture of a mother and child. When at LACMA I learned that it was his nanny and his boy. Renoir also painted her in the nude all. the. time. I know, it's art and he found inspiration where he found it. But still, I'm a wife after all.

Gabrielle (the nanny) is more than prominent in so many of his paintings. She's the one in the beautifully renown painting which graces the banners currently hanging in the streets of Los Angeles.

Do you think his wife rolled in her grave a little when they placed that painting on the cover of the Website and brochure, and then on the banners?

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side note: my article "Caught Mid-Stride in Life" appeared in the magazine Mommies Magazine if you want to check it out.

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